Bridges, Buttons and Flags
Getting Your Messages Heard in a Noisy World
(Best
for up to five spokespeople – larger groups are better accommodated
in customized workshop).
All of our
workshops are individualized to meet your organization's needs.
To give you an idea how it works, here is a sample agenda that we
utilize.
The
full-day session is generally divided into three modules:
9:00
– 9:30am
Introduction and brief discussion of media experience
What media training provides
What you really need to know about working with the media
What the media needs from you
What's “news”
Your rights and responsibilities
9:40
– noon
Specific Message Development
Creating and delivering your messages for print, radio and television
Developing messages that have impact and get used
Creating 'push button' responses
Creating the perfect sound bite
Flagging your responses
Bridging from their questions to your answers
Controlling the interview
Non verbal communication
Brief introduction to crisis communications
12:30
pm – 5:00pm Interview practice
(includes viewing and feedback, as well as Round #2 for
improvements).
*During the full-day session,
we aim for at least one hour of individual coaching with each trainee
during the afternoon. We can also train in pairs or with the entire
group (a good teambuilding exercise).
On camera training #1 – Message Delivery
On camera training #2 – Non verbals
On camera training #3 – Putting it Together
Before
the workshop, we'll study the issues affecting your organization
to develop real-world practice interview questions.
Check
out where our clients have appeared.
Call
904/246-7351 or e-mail Rebecca@hartandpartners.com
to learn more.
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