"Bridges, Buttons and Flags"
Getting Your Messages Heard in a Noisy World
"To
get heard in a noisy world,
it's important to get your messages out in a clear and concise
way, especially if the messages are very complex. Rebecca
knows how to do it and gives you the knowledge you need
to succeed,
in an engaging and non-threatening way."
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Kenneth
M. Capron, DVM
Fellow—Acadeny of Veterinary Dentistry
Diplomate—American Veterinary Dental College
Spokesperson—National Pet Dental Health Month
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How Hart
& Partners is different from other media coaches:
›››
we can
use our advanced research capabilities (DataZone
Research) to clarify the audiences/issues and make sure your
team is able to craft messages that resonate...
›››
we understand
Strategic
Communications, and we know how increasing your organization's
positive media coverage fits into the big picture...
›››
we currently
operate on both sides of the media (Resource
and Reporter), so we equip your spokespeople with real-world
tools to deliver quotable soundbites that concisely deliver your
messages...
.
It’s
a proven fact:
The person who conducts the media interview
must be supremely prepared (and confident enough)
to handle even the most cynical journalist.
The
way your organization is represented in interview situations can
represent dollars and reputation value gained or lost.
Effectively deliver concise messages and you're a hero.
Or,
the flip side--be unprepared and say the wrong thing
(or surprisingly, too many of the right things)--and you
lose
(it’s painful to watch, and even worse when it happens to
you).
Is every member of your communications
team up to the challenge?
Doesn't it make sense to add high-level media
interviewing skills to your organization’s knowledge base?
Through
media training, you get the tools you must have to deliver a media
interview with maximum impact. You'll learn how to:
Clarify your audience
Create a winning style
Look and sound good for print, radio, and television
Capture and keep interest
Make your messages resonate and your audience care
Spot and avoid reporters’ tricks
Quickly determine what a reporter really wants
Spot and avoid reporters’ tricks
Create 'push buttons' to quickly take control of the interview
Answer tough questions
Bridge from a reporter's questions to your answers
Focus on non-verbal communication
Reduce nervousness
Sample
Full-Day Media Training Agenda
Sample
Half-Day Media Training Agenda
Check
out where our clients have appeared
Read
Rebecca Hart's Bio
Access
Free Media Training Resources
Don't
leave your organization's reputation to chance. Contact Hart &
Partners today.
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