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Rebecca
Hart, APR
Resume
Professional
Experience
PRESIDENT, HART
& PARTNERS,
Atlantic Beach, FL; Mar. 99-Present
* Help businesses establish credibility and increase awareness to
build competitive advantage.
* Develop and implement strategic communication plans that include
a full spectrum of tools, including media relations/publicity (trade
and consumer media), employee relations, special events, industry
relations, advisory groups, crisis communications, community relations,
website development, sponsorships and spokesperson/presentation
skills training.
* Clients
have included IT
Solutions Now,
YMCA
of Florida's First Coast,
Pfizer
Animal Health, Hills Pet Nutrition,
Advanced Technology Services
and TDI Products, among
others.
* Media
coaching clients have appeared in a variety of national print and
broadcast media. View
Representative List
CO-FOUNDER,
DATAZONE
RESEARCH & CONSULTING, INC.,
Atlantic Beach, FL and Prince Frederick, MD; Feb. 2003-Present
* Co-found research company that develops tools to conduct research
with low-incidence and hard-to-reach groups.
* Launch industry's largest panel for veterinary research (4000+
participants): TheVetZone
along with panel for dental research: Dental
Advisory Board
ACCOUNT
GROUP SUPERVISOR, THE
ROBIN SHEPHERD GROUP, Jacksonville,
FL; Mar. 96-Mar. 99
* Managed team of public relations counselors on local, regional
and national accounts including Merial
(formerly Merck Animal Health), Mayo
Clinic/St. Luke's Hospital, AccuStaff
and Blue Cross and Blue Shield of
Florida
* Extensive experience regarding new product launches and corporate
name changes. Introduced integrated communications approach to clients,
fully utilizing various communications tools.
ACCOUNT
EXECUTIVE, DDB
NEEDHAM,
Chicago, IL; Feb. 95-Mar. 96
* Managed multi-million dollar accounts for integrated communications
department, including building and maintaining client relationships.
* Coordinated sponsorship, sales promotion, business-to-business,
public relations and direct mail activities for clients including
Discover Card, BRAVO Card and McDonalds. Sponsorships included:
Trisha Yearwood, Grammy Festival, Tony Bennett, Mile on 5th Avenue
and Dine Out Manhattan.
* Supervised $5 million Discover Card acquisition effort and selected
and managed field marketing teams.
PROJECT
MANAGER, IBM SPORTS (through IDS Sports and ISES), Chicago,
IL; Aug. 93-Feb. 95
* Liaison between local IBM representatives and ATP Tour tournament
executives.
* Coordinated sponsorship activities, including promotions, media
relations, direct mail and pro-ams.
* Also coordinated technology activities including speed radar gun,
score keeping and television graphics.
COMMUNICATIONS ASSISTANT, ATP
TOUR,
Ponte Vedra Beach, FL; Mar. 92-Aug. 93
* Coordinated and implemented communications and marketing initiatives
including publications, promotions and special projects.
* Supported ATP Tour media relations, including writing weekly press
releases and coordinating player conference calls.
* Supported player liaisons at international tennis events.
* Assistant Editor of International Tennis, a monthly publication
and International Tennis Weekly, a weekly publication.
WUFT/TV,
WRUF AM/FM and WKTK-FM,
Gainesville, FL Aug. 90-Mar. 92
Anchor, Reporter, Producer and Editor for radio and television news
programs.
Awards
and Achievements
2007: FPRA Image Awards Judge; IABC Gold Quill Judge;
PRSA North Florida Chapter Assembly Delegate; UF PR Advisory Council
Work/Life Balance Chair
2006: PRSA
North Florida Ray Bullard PRISM award; UF PR Advisory
Council Work/Life Balance Chair
2005: Selected for Public Relations Society of America (PRSA)
National Nominating Committee; FPRA Image Judges Award; University
of Florida (UF) PR Advisory Council
2004: FPRA Golden Image Award of Distinction, North Florida
Image Awards Award of Distinction
2003: North American YMCA Development Officers (NAYDO)
First Place for Capital Campaign Materials North American, YMCA
Development Officers (NAYDO) Judges Award, North Florida Image Awards
Award of Distinction
2002: Coordinated PRSA North Florida's first Past
Presidents Council; YMCA/Triangle 2 First Place Award, YMCA/Triangle
2 Second Place Award, League of American Communications Professionals
Spotlight Award (National)
2001: PRSA North Florida
Chapter: President and Assembly Delegate; Golden Image Award
Winner
2000: Golden Image Award Winner
1999: Universal accreditation chairperson for PRSA; Grand
All-Jacksonville Golden Image Award (Best Public Relations Program
in Jacksonville)
1998: Grand All-Jacksonville Golden Image Award (Best Public
Relations Program in Jacksonville); Received APR
(Accredited in Public Relations) Certification
1997: Dick Pope All-Florida Golden Image Award (Best Public
Relations Program in Florida), Four Local Golden Image Awards; Four
Regional Silver Quill Awards
Professional
Affiliations
University
of Florida Public Relations Advisory Council: Member; Work/Life
Balance Chair
Public Relations Society of America:
Past President; Assembly Delegate
National Speakers Association:
Member
Public Relations Counselors Group: Founding Member
Education
UNIVERSITY OF FLORIDA, Gainesville, FL; B.S. Telecommunication,
1991
Collegiate Tennis Player: Santa Fe Community College
(NJCAA Academic and Athletic All-American/Coca-Cola Outstanding
Female Athlete Award)
References
Available upon Request
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